Developing digital products since 1996

Since 1996 I’ve been building digital products. I was eleven and we had an unmetered internet connection. Eager to learn, I landed my first developer job in 2001. Three years later I started my own business as an independent web developer. I worked for big brands like Heineken, Snickers, and Mentos, but also built and launched products independently.

Serial entrepreneur

  • Web development consultancy frisB: 2004 - 2012
  • Digital studio Woodenshoes: 2009 - 2010
  • CTO and co-owner of digital learning platform Learnbeat: 2012 - 2019

As the CTO of Learnbeat I had many roles. Starting as the sole developer and ending as the leader of the development team my role evolved. These years taught me a lot about how to be an inspiring manager and how to build a successful business. Learnbeat scaled to serve hundreds of thousands of students and teachers and became a market leader in digital personalized learning.

London-based active travel digital service provider. Active travel is to walk, run or cycle as an alternative to motorized transport for the purpose of making everyday journeys.


Master in Mathematics (Operations Research)

  • Leiden University, The Netherlands
  • University of British Columbia, Canada
  • Minored in Business


Finished multiple extreme sport events:

  • 2x Ironman triathlon (3.8km swim, 180km bike, 42.2km run)
  • Alternative Elfstedentocht Weissensee (200km ice skating)
  • and numerous (half) marathons and (winter) triathlons.

Father of two daughters.